Thursday, October 28, 2010


Two of the thirteen photographers, Ginger and Luke Van Hook 
(display at the end of the hallway at The ICON),
exhibit work in the SEE THRU Exhibition examining issues of 
photography, perception, the brain, electromagnetic fields 
and the intersection of art and science; making the invisible, visible. 
Watch the "BRAIN" video by clicking on the link below. Photo by Ginger Van Hook

Installation by A.M.Rousseau at the ICON LA. 
Photo by Ginger Van Hook © 2009


Los Angeles Art Association, California Institute of Technology and ICON LA are pleased to announce SEE THRU Opening Reception and Catalog Release Event at the ICON LA on Saturday November 13 from 6:00-9:00pm. Building on the success at Gallery 825, this iteration of SEE THRU continues this unique investigation of photography, perception and brain science in collaboration with Professor Shinsuke Shimojo, world renowned researcher and expert in field of vision, perception and cognitive neuroscience. Through a collaborative process with Professor Shimojo, thirteen photographers explore the intersection between vision and neuroscience through the investigation of the sensory filters that form our perceptual experiences.The exhibit incorporates materials such as oil, vapor, magnetic film and power cables with light, projection, photo and video.

Participating artists are: Dori Atlantis, Ching Ching Cheng, Krista Kahl, Marcie Kaufman, Siri Kaur, Yoichi Kawamura , Shana Mabari, Meg Madison, Mei Xian Qiu, A.M. Rousseau, Ginger And Luke Van Hook. In his essay for this exhibit, Professor Shimojo says: "I am driven by my obsession with psycho physics, visual science, cognitive neuroscience, and sensory development. My education, research and exhibition work is inextricably linked to my long relationship with experimental psychology within the academic and public arena. What I find most intriguing about (human) perceptual experience is that what is visible is the result of a hidden, invisible process utilizing physical and physiological optics, subconscious and physiological mechanisms, associations to memory, emotion and action, just to name a few. Thus in short, the brain "knows" much more than what you "see," and as a result, you see much more than what the retina is able to process. By the same token, perception sometimes goes against conscious expectation."

Shinsuke Shimojo has received his bachelor's and master's degrees from University of Tokyo, and Ph.D. from MIT. He is an expert in visual perception, sensory integration and development, decision making, and neural mechanisms underlying these functions. He has published more than 130 papers in professional scientific journals including "Nature" and "Science." He is also well known for his out-reaching activity, science museum exhibitions, and collaborations with artists. He is currently Gertrude Baltimore Professor of Experimental Psychology, in Biology / Computation and Neural Systems at California Institute of Technology.This exhibit is sponsored by the California Institute of Technology Classroom Connection (CCC) Program, with generous fund ing provided by the Howard Hughes Medical Institute (HHMI). The SEE THRU exhibit continues at The ICON Gallery through December 17, 2010.
What: Reception/Catalog Release Event

Admission: Free

Where: ICON LA, 5450 Wilshire BoulevardLos Angeles, CA 90069

When: Saturday, November 13, 6 to 9p  (runs through December  17)
About: Los Angeles Art Association (LAAA) is a 501(c)(3) nonprofit organization whose mission is to provide opportunities, resources, services and exhibition venues for emerging Los Angeles artists of all media. LAAA began as a civic art institution in the 1920s, connecting elite art interests to Hollywood collectors, emerging after World War II as the center of Los Angeles modernism and finally becoming the city's nexus for emerging artists of all media. LAAA serves as a dynamic force for contemporary ideas, outreach, and community. Gallery 825 and Los Angeles Art Association are located in the heart of La Cienega Boulevard's Restaurant Row at 825 North La Cienega Bl., Los Angeles, CA 90069. Gallery hours are 10am - 5pm, Tuesday - Saturday or by appointment. Please call 310.652.8272 or visit

The following photographs depict some of the helpful managers and staff at the ICON LA
5450 Wilshire Blvd. Los Angeles, California.
Khodr Cherri, Ken Thomas, Brian Toro, Paul Batoon, Terry Newgard

Heather Rasmussen, The ICON LA

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